Title
Psychological Needs and the Desire for Unique Consumer Products across Gender and Socioeconomic Status in Undergraduate Students
Document Type
Journal Article
Publication Date
8-2016
Keywords
psychological barriers, financial education
Abstract
The objective of this study is to observe whether there is a relationship between psychological needs, desire for unique consumer products and self-attributed need for uniqueness in girls and boys from different socioeconomic statuses. A purposive sampling technique was employed to select 404 undergraduate college students, aged between 17 and 22 years, belonging to different socio-economic backgrounds. The present study used the Balanced Measure of Psychological Needs Scale (Sheldon, 2012), the Desire for Unique Consumer Products Scale (Lynn & Harris, 1997), and the Self-Attributed Need for Uniqueness Scale (Lynn & Harris, 1997). The study found no significant differences in psychological needs, self-attributed need for uniqueness and desire for unique consumer products between undergraduate boys and girls with different socioeconomic status. Relatedness, competence, autonomy, self-attributed need for uniqueness and desire for unique consumer products were found to be positively correlated among students from different SES (p
